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DTSTART;TZID=Europe/Amsterdam:20250917T173000
DTEND;TZID=Europe/Amsterdam:20250917T211500
DTSTAMP:20250911T070914Z
CREATED:20250620T093413Z
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UID:10000130-1758130200-1758143700@kitchenrepublic.nl
SUMMARY:Expert session: How to do PR
DESCRIPTION:Our Roundtable concept involves meeting with a small group of members who are willing to share their experience and knowledge on a specific topic. We develop themes based on common challenges and shared difficulties. When all participants strike a balance between giving and receiving information, we believe that a Roundtable discussion can be a very valuable experience for everyone involved. \nWe all know what Public Relations (PR) is; many of us know how to do PR, but only a few know how to do brilliant PR. Of course, your brand story is the foundation of your business—the secret to good PR is knowing which parts of your brand story to highlight and being able to share them effectively, with the right audience, and at the right time.  \nThe following expert will share his knowledge in this session: Niels Paauw—Through his agency, Pow Comms, Niels offers “PR, copywriting, and creative support for great brands.” Tony’s Chocolonely, Johnny Cashew, Gulpener, and many other sustainable food brands trust in his work and creativity. While preparing for this session, Niels told us that he’s never once had to actively sell his services—just one of the many reasons to listen to his expertise. Our members Chillichans, Mamaschai, and Suboro have also worked with him in the past.  \nHere’s what Eyan had to say about their collaboration: “Working with Niels was a game-changer; he helped us successfully launch our noodles, getting us featured in major Dutch magazines and sparking a wave of social media buzz through more than a hundred relevant posts.” \nIn this roundtable session, we’ll cover the following topics, among others:– Simplifying PR—how does it work?– How do I use storytelling as part of my PR strategy?– (How) can PR be successful on a limited budget?– How do I successfully build a network within the media industry?– What’s the right way to approach journalists?– What are the dos and don’ts of PR? \nAgenda17:30–18:15 – Walk-in & light dinner 18:15–20:15 – Niels shares his perspective on PR, including a Q&A20:15–21:15 – Drinks & networking  \nRegistration for this event closes on September 10. You can submit your questions or topics of interest in advance when you sign up. We’re looking forward to an interesting discussion! 
URL:https://kitchenrepublic.nl/event/roundtable-how-to-do-pr-2025/
LOCATION: Scale-Up Kitchen, Nieuwe Hemweg 14 A, Amsterdam, 1013 BG, Netherlands
CATEGORIES:Roundtable
ATTACH;FMTTYPE=image/png:https://kitchenrepublic.nl/wp-content/uploads/2023/09/Roundtable.png
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