Meet the Buyer x AH to go

Our Meet the Buyer sessions are designed to connect passionate food entrepreneurs with possible customers, buyers, and/or category managers. Monthly, we invite buyers from all different categories of the food scene, like; supermarkets, online retailers, hotel chains, wholesalers, restaurant owners, etc. These sessions offer exclusive sales opportunities, feedback, and/or professional connections, you won’t get anywhere else. In this session, we welcome AH to go!

About AH to go
Albert Heijn is the largest supermarket chain in the Netherlands. The concept AH to go was started in 1999, Albert Heijn now has 188 AH to go’s in the Netherlands, most of them located at a NS train station or a BP petrol station. AH to go is the solution for those who are always on the go: fresh and good food and drinks for your trip. 

Requirements AH to go
AH to go is looking to add new ingredients to their foodservice offer (private label):
– Raw materials/ingredients that can be used in various products like salads, meals and sandwiches
– Bakery items with Nutri-Score A or B
– Products that use by-products/waste-streams
– Products that are rich in protein 
– Vegetarian and hybrid products

For all ambient products, the main requirement is that you work with one of the distributors that supplies AH to go, such as Bieze Food Group, RefreshID or Trade Sense. 

Attending from the team
Ella Wissink – Category Manager Foodservice & Convenience
Lisa van Wonderen – Category Manager Fresh
Julia Hueting – Category Manager 
Wim Groot – Sourcing Manager 
Joost Relouw – Assistant Category Manager
Fleur de Kooker – Merchandising & Sourcing Assistant
Denzel Mecidi – Merchandising & Sourcing Assistant

KR’s requirements:
– Be a member of the KR Community
– Arrive on time, assets prepared (tasting materials/presentation documents prepped) and ready to pitch
– As space is limited and time precious, please understand that KR and the guest buyer will select the most relevant food companies to see during each session as it relates to the buyer’s/company’s focus.
– You can also leave your product(s) behind for the buyer, KR will collect your feedback.

How does it work?
– We offer time slots of 10 minutes per company. This might sound short, but it’s definitely long enough to make a lasting impression.
– Applications for this MTB session will close on September 8. If selected, we will contact you the week prior with time slot details.