Meet the Buyer x Holland & Barrett

Our "Meet the Buyer" sessions are designed to connect passionate food entrepreneurs with potential customers, buyers, and/or category managers. Every month, we invite buyers from a wide range of sectors within the food industry, such as supermarkets, online retailers, hotel chains, wholesalers, and restaurant owners. These sessions offer exclusive sales opportunities, feedback, and/or professional connections that you won’t find anywhere else. In this session, we welcome Holland & Barrett!

About Holland & Barrett
Holland & Barrett is a leading retailer in natural health, specializing in dietary supplements, natural personal care, and healthy nutrition. With over 150 years of experience in the European market, they have built a trusted reputation for quality, expertise, and innovation. Today, they operate 236 stores across the Benelux region. As H&B continues to grow, they are actively expanding their brand portfolio with exclusive, innovative products that align with our commitment to natural health. They are particularly interested in products made with natural ingredients, low in sugar, salt, and saturated fats, and, where relevant, high in fiber. In this way, they can support customers in making healthier choices.

While life expectancy has been rising for many years, the number of healthy years lived—free from chronic conditions—is declining. At Holland & Barrett, they are committed to reversing this trend by focusing on preventive health and helping people live healthier lives for longer. They aim to be a trusted partner in supporting individuals on their personal health journeys. The power of nature is at the heart of everything they do, and they believe that by harnessing it, everyone can feel good, healthy, and full of energy.

Requirements for Holland & Barrett
The product range is growing rapidly, so Holland & Barrett is looking for innovative products across multiple categories. Products must comply with their Nutritional Guidelines and preferably contain only natural ingredients. Furthermore, we only sell shelf-stable products.

Holland & Barrett is primarily looking for products in the following categories:
– Healthy snacks
– Gut-friendly food
– Low sugar/Keto
– Healthy gluten-free

Who will you meet during this session?
Esmee Kroon – Category Coordinator, Food & Sports
Lara Kapteijns – Category Manager, Food & Sports

KR’s requirements:
– Be a member of the KR Community
– Arrive on time, with assets prepared (tasting materials/presentation documents ready) and ready to pitch
– As space is limited and time is precious, please understand that KR and the guest buyer will select the most relevant food companies to meet during each session based on the buyer’s and companies’ focus.
– You can also leave your product(s) behind for the buyer; Kitchen Republic will collect your feedback.
– If you’re unable to attend, please let us know at least 12 hours in advance. If you do not cancel in time, you will not be included in the next selection round for an upcoming session.

How does it work?
– We offer 10-minute time slots per company. This might sound short, but it’s definitely long enough to make a lasting impression.
– Applications for this MTB session will close on May 6. If selected, we will contact you the week before with details about your time slot.