Meet the Buyer x Holland & Barrett

Our Meet the Buyer sessions are designed to connect passionate food entrepreneurs with potential customers, buyers, and/or category managers. Monthly, we invite buyers from all different categories of the food scene, like supermarkets, online retailers, hotel chains, wholesale, restaurant owners, etc. These sessions offer exclusive sales opportunities, feedback, and/or professional connections that you won’t get anywhere else. In this session, we welcome Holland & Barrett!

About Holland & Barrett
Holland & Barrett is a leading retailer in natural health, specialising in dietary supplements, natural personal care and healthy nutrition. With over 150 years of experience in the European market, they have built a trusted reputation for quality, expertise and innovation. Today, they operate 236 stores across the Benelux region. As H&B continues to grow, they are actively expanding their brand portfolio with exclusive, innovative products that align with our commitment to natural health. They are particularly interested in products made with natural ingredients, low in sugar, salt and saturated fats, and, where relevant, high in fibre. In this way, they can support customers in making healthier choices.

While life expectancy has been increasing for many years, the number of healthy years lived, free from chronic conditions, is declining. At Holland & Barrett, they are committed to reversing this trend by focusing on preventive health and helping people live healthier for longer. They aim to be a trusted partner in supporting individuals on their personal health journeys. The power of nature is at the heart of everything they do, and they believe that by harnessing it, everyone can feel good, healthy and full of energy.

Requirements Holland & Barrett
The food assortment is growing fast, so Holland & Barrett is looking for innovative products for multiple categories. Products need to comply with their Nutritional Guidelines and preferably only contain natural ingredients. Furthermore, we are only selling ambient products.

Holland & Barrett is mainly looking for products that belong to the below categories:
– Healthy snacks
– Gut friendly food
– Low sugar/Keto
– Healthy gluten-free

Who will you meet during this session?
Esmee Kroon – Category coordinator Food & Sports
Lara Kapteijns – Category Manager Food & Sports

KR’s requirements:
– Be a member of the KR Community
– Arrive on time, assets prepared (tasting materials/presentation documents prepped) and ready to pitch
– As space is limited and time precious, please understand that KR and the guest buyer will select the most relevant food companies to see during each session as it relates to the buyer/companies focus.
– You can also leave your product(s) behind for the buyer, Kitchen Republic will collect your feedback.
– If you’re unable to attend, please let us know at least 12 hours in advance. If you do not cancel in time, you will not be included in the next selection round for an upcoming session.

How does it work?
– We offer time slots of 10 minutes per company. This might sound short, but it’s definitely long enough to make a lasting impression.
– Applications for this MTB session will close on May 6. If selected, we will contact you the week prior with time slot details.