Meet the Buyer x Fletcher Hotels

Our Meet the Buyer sessions are designed to connect passionate food entrepreneurs with potential customers, buyers, and/or category managers. Monthly, we invite buyers from all different categories of the food scene, like supermarkets, online retailers, hotel chains, wholesale, restaurant owners, etc. These sessions offer exclusive sales opportunities, feedback, and/or professional connections that you won’t get anywhere else. In this session, we welcome Fletcher Hotels!

About Fletcher Hotels
Fletcher Hotels is the largest Dutch hotel chain, with 117 hotels — 114 in the Netherlands and 3 in Germany. The hotels are divided into several categories (A, B, C, A+ and A++), determined by location, size, facilities, meeting and/or event capabilities, and local function. They offer breakfast, lunch and dinner, and have extensive facilities for events, meetings and other gatherings (weddings, presentations, venue hire, sports events such as football training camps, etc.).

Within Fletcher, they also operate several restaurant concepts:
– Bar Bistro Duco: Robust, bistro-style dishes, characterised by the use of a Josper charcoal oven. 11 locations.
– Marina Lounge: Fine dining concept with smaller, starter-to-intermediate portioned dishes. 5 locations.
– Blue Wellness: Wellness hotel restaurants within our wellness resorts, offering a food and drinks mix of healthy and familiar items. 11 locations.
– Laguna: Italian cuisine. 1 location.
– ByZoo: World kitchen based on street food and sharing dishes.

Their guest mix consists of both business and leisure travellers. In addition, they host a wide variety of events, meetings and other gatherings.

Their F&B offering is primarily based on recognisable, accessible products and they are price-driven. Fletcher updates their menu twice a year (spring/summer and autumn/winter), making dish changes based on sales data and margin performance.

All hotels are centrally managed from our head office in Nieuwegein, where menus are developed from start to finish.

Requirements Fletcher Hotels- 
– High-quality ready-made / convenience products (both fresh and frozen)
– Pre-portioned meals and meal components
– Development of private label products
– Trends and innovations for the future
– Distinctive beverage concepts suited to our hotels and restaurant concepts
– Delivery via VHC in Almere — either through a wholesaler or direct purchasing

Who will you meet during this session? 
Michel van Dijk – Executive group chef
Bart van Lierop – Category manager food
Maaike van der Peet – Category manager beverage

KR’s requirements:
– Be a member of the KR Community
– Arrive on time, assets prepared (tasting materials/presentation documents prepped) and ready to pitch
– As space is limited and time precious, please understand that KR and the guest buyer will select the most relevant food companies to see during each session as it relates to the buyer/companies focus.
– You can also leave your product(s) behind for the buyer, Kitchen Republic will collect your feedback.
– If you’re unable to attend, please let us know at least 12 hours in advance. If you do not cancel in time, you will not be included in the next selection round for an upcoming session.

How does it work?
– We offer time slots of 10 minutes per company. This might sound short, but it’s definitely long enough to make a lasting impression.
– Applications for this MTB session will close on May 10. If selected, we will contact you the week prior with time slot details.