Meet the Buyer x Goedhart Bakery Kitchen

Our Meet the Buyer sessions are designed to connect passionate food entrepreneurs with possible customers, buyers, and/or category managers. Monthly, we invite buyers from all different categories of the food scene, like; supermarkets, online retailers, hotel chains, wholesalers, restaurant owners, etc. These sessions offer exclusive sales opportunities, feedback, and/or professional connections, you won’t get anywhere else. In this session, we welcome Goedhart Bakery Kitchen Group!

About Goedhart Bakery Kitchen Group
Goedhart Bakery Kitchen Group is a Dutch food manufacturer specialising in fresh, ready-to-eat and ready-to-heat food solutions for on-the-go consumption. They believe that convenience should never come at the cost of quality, so everything is produced daily, with full chain control from bakery to delivery. Think sandwiches, wraps, paninis, pizzas, snacks and easy meals — always fresh, reliable and tailored to the moment.

They operate across three brands: The Bread Office (ready-to-eat sandwiches & lunch), Qizini (ready-to-heat paninis, pizza & easy meals) and Sanday’s (ultra-fresh travel food). Their products are sold across multiple channels, from retail to inflight catering.
Known retail and foodservice partners include NS/Kiosk, with whom they co-develop new sandwich concepts.

Requirements Goedhart Bakery Kitchen
– Distinctive ingredients: unique sauces, herb blends, toppings, fillings or flavour components that can be integrated into existing product categories (sandwich spreads, panini fillings, pizza toppings, salad dressings, snacks).
– Recipes/concepts with a proven flavour profile: not a rough idea, but a product or recipe that has already been tested or tasted, with known flavour, texture and shelf life — and that is food-safe and comes with the relevant certifications.
– Scalability of the ingredient/recipe: it must be suitable for industrial processing and production (i.e. not an artisan product that can only be made by hand). GBK’s preference is ready-to-eat.
– Trend relevance: preference for concepts aligned with current themes: plant-based/vegetarian, fermentation, international cuisines, low-waste/upcycling of by-products, functional ingredients.
– Applicability within at least one of the brands/product groups: please indicate specifically whether the concept fits Bread Office (chilled fresh), Qizini (ready-to-heat), Sanday’s (travel/ultra-fresh) or salads/snacks.
– Willingness to collaborate at recipe or ingredient level: not necessarily at brand level. GBK is not looking to acquire a brand, but to license, purchase or co-develop a specific ingredient or recipe

What GBK is explicitly not looking for in this session: Finished end products intended to be sold as a standalone brand on shelf.

Attending from the team
Masha Boer – Head of product development and product
More colleagues will be added.

KR’s requirements:
– Be a member of the KR Community
– Arrive on time, assets prepared (tasting materials/presentation documents prepped) and ready to pitch
– As space is limited and time precious, please understand that KR and the guest buyer will select the most relevant food companies to see during each session as it relates to the buyer’s/company’s focus.
– You can also leave your product(s) behind for the buyer, KR will collect your feedback.
– If you’re unable to attend, please let us know at least 12 hours in advance. If you do not cancel in time, you will not be included in the next selection round for an upcoming session.

How does it work?
– We offer time slots of 10 minutes per company. This might sound short, but it’s definitely long enough to make a lasting impression.
– You can not apply yet. We will open the application form at the latest before you receive the October newsletter.
– Applications for this MTB session will close on October 7. If selected, we will contact you the week prior with time slot details.